Learn what curated news is, how curated news is an effective tool for journalists, and how it is incorporated into our everyday content we receive.
What is Curated News?
I don’t know about you guys but curated news is a foreign term for me. After doing a little more digging on some informational sites, I found out that curated news, “gathers all these fragmented pieces of information to one location, allowing people to get access to more specialized content,” https://mashable.com/2011/03/10/curation-journalism/#4E5iMrj1KkqQ.
It honestly is not much different then what reporters have been doing, but as it states in the article, it is more transparent as you act as a middle man of the main source and the public.
Curators have a strong belief in building trust and establishing that trust with your audience. They enforce a kind of transparency for their public that journalists don’t usually focus on. They really just share the news, not claim it as their own.
Benefits of Curation
(Found https://blog.hootsuite.com/beginners-guide-to-content-curation/)
- You will be recognized as an expert; you get to choose how people view you and your brand and it is a great way to be seen as a professional
- It is a simpler way of creating your own content
- Shows you are active; by sharing content for your corporation it shows your standards
- You can network; by sharing content you may reach a wider audience and network
- Grow your brand/business; you will catch people’s eye with curated content, if you have something to say then say it
- You will stay informed; it is mainly about the audience but don’t forget about you!!!
HOW to Curate Information!
HubSpot did an article explaining tools to help streamline your curation effort: Flipboard, Pocket, Elink.io, Twitter Lists, Newsletters, Scoop.it, Feedly, Sniply, Quuu, UpContent, Curata, PublishThis, Scibble Live (https://blog.hubspot.com/marketing/content-curation-tools).
Catherine's Take 