Social Media Working WITH Journalism.. Maybe?

In the reading within the textbook, I learned many new terms when it comes to journalism and incorporating social media and the Internet. The text describes how journalists have adapted and are now using the Internet to band communities together and use it to their power.

In contrast, the article, “How to turn your social media crisis into PR success,” discusses how detrimental social media can be to an organization. They mention how back in April a video surfaced of United Airlines forcefully removed a passenger from one of their overbooked flights and how they had to quickly address the issue. United Airlines then released a public apology for the customer’s inconvenience, not for their actions. They received more backlash over that. The article highlights how companies now have to be extremely cautious how they respond to negative content, and how they have to be prepared to answer the public.

I believe that being able to respond to the public after disastrous content is leaked about your organization is a crucial skill to have, especially with the increasing use of social media in this day in age. It is a quick and efficient way to get information out.

The third article I read was by far the most interesting to me. It did not discuss journalists and how they are adapting or the negative impact that social media has in the world of journalism. It discusses the advances that marketing and customer service is having in relation to social media. It discusses how a company is producing a “holistic-engagement” feature to increase speed and efficiency while interacting with the community.